Athlete/Ambassador Collaboration Program – Overview
Our Athlete /Ambassador Program is a collaborative partnership designed to support athletes while creating authentic, purpose-driven merchandise.
Athletes and ambassadors work directly with our brand to help design and promote custom merchandise such as t-shirts, apparel, and other products that are sold in are shop. These designs are often inspired by the athlete’s sport, lifestyle, values, or personal story, making each collaboration unique and meaningful.
Through this program:
Athletes collaborate on exclusive designs or specialty collections that reflect who they are and what they represent.
Merchandise sales help financially sponsor the athlete, providing direct support for training, competition, travel, or other athletic needs.
Athletes/ambassadors promote the products through their personal networks, events, and social platforms, helping spread awareness in an authentic way.
Our brand handles production, fulfillment, and logistics, allowing athletes to focus on their sport while still benefiting from merchandise sales.
This program is built on mutual growth:
Athletes gain financial backing, brand exposure, and a way to connect with supporters.
Supporters get high-quality, meaningful products tied directly to the athlete they’re backing.
The brand builds genuine partnerships rather than traditional sponsorships.
Overall, it’s a modern sponsorship model that blends collaboration, creativity, and community support—turning merchandise into a way for fans to directly invest in the athletes they believe in.
Meet Are Athletes/ Ambassadors
Ryan Durand
How Athletes Can Apply
Athletes who are interested in joining the Athlete/Ambassador Collaboration Program can apply directly through Durandski Athletics.
To be considered, athletes simply need to reach out and share:
A brief overview of their sport and athletic background
Their goals, values, and what they stand for as an athlete
Any ideas they may have for collaboration, design concepts, or specialty products
Duranski Athletics reviews each inquiry to ensure the partnership is a good fit and aligned with the athlete’s vision and the program’s mission. Selected athletes will then work closely with our team to develop custom merchandise, outline sponsorship goals, and launch their collaborative collection.
This application process allows us to build intentional, authentic partnerships with athletes who are motivated to grow, represent their sport well, and engage meaningfully with their supporters.